Ever wonder how some creators go viral overnight — and use that attention to build relationships? In this episode, Cody talks with Hilary Billings, the co-founder and CEO of Attentioneers Agency who grew her TikTok account from 0 to 400,000 followers in just 40 days and amassed over a billion organic views. Hilary shares her formula for creating content that grabs attention, engages and builds trust with your audience. Whether you’re new to content creation or looking to amplify your existing strategy, this episode provides the blueprint for standing out in a crowded digital world.

In this episode, you’ll discover:

• The three essential components every video needs in the first three seconds.
• Why organic, iPhone-shot content often outperforms polished studio videos.
• Actionable strategies to make financial topics engaging and shareable.

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Connect with Hillary on social media:

Instagram: @hilary_billings

TikTok: @hilarybillings