129. Donald Miller: Make the Client the Hero
Most advisors are losing prospects because their message takes too much effort to understand. Donald Miller, bestselling author and CEO of StoryBrand and Business Made Simple, gives you a simpler way to explain what you do and why it matters. He’ll share how financial advisors can clarify their message, fix their marketing, grow through referrals and create stronger relationships. If your marketing isn’t bringing in the clients you want, this conversation will show you why and what to say instead.
You’ll learn how to:
- Explain what you do so clearly that prospects get it in seconds
- Make clients the hero of the story so they see you as the guide they need
- Ask for referrals in a way that feels natural and gets people talking about you
Learn More About StoryBrand at StoryBrand.com Clarify your message so clients finally listen. StoryBrand’s workshops and resources help advisors and business owners cut through the noise and build marketing that brings in clients.
Start Building Your StoryBrand
Clarify your message, make the client the hero and build a marketing plan that actually brings in clients. These books give advisors and business owners a proven, step-by-step framework for communicating value in a way that gets heard:
- “Building a StoryBrand 2.0” Learn how to cut through the noise by positioning yourself as the guide with the fully updated edition of the StoryBrand framework. Includes new tools to help you create messaging clients remember and repeat.
- “Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business” Take your StoryBrand message and turn it into a clear, practical marketing plan that moves prospects to action.
Grow Your Business Skills at BusinessMadeSimple.com Become a sharper leader and run a stronger business. Business Made Simple gives advisors and business owners practical training from Donald Miller on leadership, marketing and growth that you can put to work right away.
Try StoryBrand AI Write clear marketing copy faster without the generic AI sound. Built on more than 100 pages of custom prompts from Donald Miller, StoryBrand AI helps advisors and business owners create messaging that makes the client the hero and gets results.