87. Bryan Neale: Dominoes and Refereeing

Are you struggling to optimize your sales processes effectively? Are you waiting for the perfect moment to make a change? The key is to just start. With years of experience as a football referee, Bryan Neale has mastered the art of making tough calls under pressure. Tune in as we dive into Bryan’s expertise, exploring actionable strategies and tips that can help you elevate your sales game.

You’ll also learn about:

  • Incorporating storytelling into your sales process
  • How to ensure your team is following your process
  • Making the correct decision when exploring uncharted territory