What does it mean to operate at your absolute best — and then raise the bar even higher? On this episode of The Business of Advice with Cody Foster Podcast, we get exclusive access to the “Hip Hop Preacher” Eric Thomas, considered at the top of today’s motivational speakers worldwide.

Eric explores the powerful concept of “The Standard Is the Standard,” challenging high achievers to make their best effort the baseline, not the goal. Drawing parallels to elite sports teams, billionaires and past historic speakers, he explains how maintaining exceptional standards shapes discipline and consistency in business and life. 

But that’s not all. Eric also shares the secrets behind his 30-year career legacy, proving that success isn’t about following trends but mastering timeless fundamentals. From his lessons in a room full of billionaires to the power of staying authentic, there’s no shortage of takeaways you can begin applying today. 

Walk away with Eric’s actionable advice on building a dynasty and creating lasting success. This is an episode you don’t want to miss. 

“When you want to SUCCEED as bad as you want to BREATHE, then you’ll be successful.”
-Eric Thomas

To hear and learn more from ET, The Hip Hop Preacher, Dr. Eric Thomas, visit www.ericthomas.com