48. Jesse Cole: Building a Customer-First Brand

When Jesse Cole took over the Savannah Bananas baseball team, he was sleeping on an air mattress with a $30 weekly budget for groceries. He’s since built a globally recognized brand — with three million more TikTok followers than any MLB franchise.

Discover how the high-energy entrepreneur built “the greatest show in sports” and what lessons your business can learn from the Bananas’s fan-first approach. You’ll also learn:

  • The Five E’s to creating raving fans of your business
  • Why sales shouldn’t be your primary focus when communicating with social media
  • How to find a balance between talent and attitude when hiring new team members

Don’t miss this opportunity to get better with help from one of the sports world’s most colorful figures!