05. Phillip Stutts: Data-Driven Marketing

It’s estimated that the average American is exposed to upwards of 10,000 ads each day. What’s your business doing to stand out?

Consumer data and next-level analytics can make a world of difference, says political and corporate marketing maverick Phillip Stutts. As founder of Win BIG Media and bestselling author of “The Undefeated Marketing System,” Phillip is uniquely qualified to make his assessment that the system is “rigged against 99% of business owners,” but he also says your business can break through the noise by implementing the same tactics used by giants like Google, Facebook and Coca-Cola.

Download and listen to Phillip’s appearance on The Business of Advice with Cody Foster for insight on getting your message heard as well as tips for improving workplace culture and getting the most out of your marketing budget in the digital age.

Books
“Driven to Distraction” by Edward M. Hallowell
“Never Split the Difference” by Chris Voss

 

The Business of Advice with Cody Foster is provided for informational purposes. Producers are ultimately responsible for the use or implementation of these concepts and should be aware of any and all applicable compliance requirements. 1817267