What is a salesperson? Rob Yoho, principal of MP Solutions, defines it like this: Anyone whose job is to help others make decisions. With two decades of experience at Sandler Training teaching techniques that spur sales, Rob has become an authority on what financial advisors and other salespeople can do to turn their best prospects into clients.

Hear Rob’s biggest takeaways from his 18-plus-year career with Sandler. You’ll also learn:

• Why people buy emotionally but justify intellectually
• Why opening your ears (and shutting your mouth) can unlock a world of new sales opportunities
• What kind of questions you can ask to move a prospect closer to becoming a client

Rob’s insight can help you transform your business, so we know listening to this episode won’t be a hard sell. Check it out!