Remember when trust was established with a firm handshake and a nod of the head? Today, the handshake is being replaced in many circles by a social media post, YouTube video or podcast.

Welcome to the world of personal branding.

In this week’s episode of The Business of Advice with Cody Foster, Brand Builders Group co-founder and bestselling author Rory Vaden joins the podcast for an enlightening discussion about how personal branding has become essential in helping professionals build both trust and business. As you will discover, personal branding isn’t just a key consideration for the future, it’s an important tool for the present as well.

Rory also will reveal the “9 S’s to Scale Your Sales,” walking you through nine simple processes and systems that every sales team needs to be efficient and effective.

The Business of Advice with Cody Foster is provided for informational purposes. All financial professionals are responsible for the use or implementation of the ideas and strategies shared and must be aware of all applicable compliance requirements, including those of any broker-dealer or Registered Investment Adviser with which they may be affiliated, the insurance carriers they represent, federal regulations and state regulations. Investment advisors are strongly encouraged to obtain pre-approval from the broker-dealer and/or Registered Investment Adviser with which they may be affiliated prior to incorporating new technologies, software or third-party vendor services into their practice.