21. Scott McKain: Creating the Ultimate Customer Experience
When a supermarket came to his hometown in rural Indiana, a young Scott McKain feared his family’s business would go bottom up. What he witnessed, however, was quite the opposite — and demonstrated the power of providing the ultimate customer experience.
The decades since that time have seen Scott emerge as a bestselling author, Hall of Fame speaker and renowned business strategist who’s coached countless financial advisors and other business leaders on expanding profits and engaging customers. Don’t miss this Business of Advice with Cody Foster podcast, where Scott reveals ways to improve workplace culture, client retention and the referrals you collect.
— “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business”
— “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction”
— “7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience”