Author and legendary keynote speaker Scott McKain rejoins the Business of Advice with Cody Foster podcast for a special episode — live from the World Series of Success in San Diego!

An authority on creating the Ultimate Customer Experience^®, Scott explains why it’s important for financial advisors and other entrepreneurs to connect with prospects on an emotional level — and how to earn their trust. Listen and you’ll also discover:

• What small business owners can learn from titans like Apple and Amazon
• Why “talk triggers” are essential to creating the Ultimate Customer Experience^®
• How to create key differentiators between you and your business’s biggest competitors

Be sure to check out this brief-yet-enlightening episode with one of our favorite guests!