Ever wondered how to create “Swifties” for your business? You know, fans as devoted to you as those mega pop star Taylor Swift has cultivated. Brittany Hodak, an award-winning author, speaker and customer experience expert, knows the secrets to creating superfans. On this episode, she shares how you can cultivate even more of them — all while spending less money on ads and staying true to what’s authentically you.

Listen and learn the biggest tips to creating a customer-first culture that can turn your company into a referral machine. You’ll also discover:

• Why every member of your team — regardless of their role — is a chief experience officer
• How, if handled properly, your business’s biggest mistakes can become its biggest wins
• What financial advisors and business owners can learn from pop star Taylor Swift’s fan-first mentality

If you want your customers saying “You Belong With Me,” then this episode is can’t-miss!