How do you take a struggling company and change it for the better? According to Greg Brenneman, Emmy Award winner and author of “Right Away & All At Once: Five Steps to Transform Your Business and Enrich Your Life,” many companies’ struggles and successes come down to culture. Culture is everything, and to create positive, lasting change, you must have the buy-in and the hearts and minds of the people involved.

“I think the real key to that changing culture is treating people with dignity and respect,” Greg says. But it also goes beyond that. It’s laying out a solid plan for them and the company, knowing you’re all there to get better together. How do you do that? First and foremost, by listening. By staying humble and identifying what’s most important. By taking a step back and asking, “Am I doing something that’s actually taking us to a better spot?”

In this week’s episode of The Business of Advice with Cody Foster, Greg joins the podcast for an illuminating discussion on how to change your business — and your life — for the better using simple principles and a lot of communication.

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