What began as a beer with friends 30 years ago became a career in cutting-edge business consultancy for Jay Baer — who somehow found time to also make his mark as a world-recognized tequila influencer.

Discover what the bestselling author, master marketer and customer service guru labels the biggest differentiators for businesses in today’s ultra-competitive sales climate. Listen and you’ll also learn:

• Why speed and responsiveness are often more important to customers than price
• Why the best way you can build a business is by letting your customers build it for you
• Why your client events should eschew the cliché in favor of the off-the-wall

If you seek ideas that can help put your business over the top, give this episode a shot!

The Business of Advice is provided for informational purposes. Producers are responsible for the use or implementation of the ideas and strategies shared and must be aware of all applicable compliance requirements; including those of any broker-dealer or Registered Investment Advisor with which they may be affiliated, the insurance carriers they represent, federal regulations and state regulations.

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