No matter what you do for a living, you can choose to be in the hospitality industry. Will Guidara parlayed a trailblazing career in that field into a role helping hundreds of business owners make that conscious choice and, in turn, gain their greatest competitive edge.

Hear what the celebrated restaurateur and author of “Unreasonable Hospitality” says you can do right now to turn your clients and customers into your biggest advocates. You’ll also learn:

• Three traits to seek in your next hire to ensure they have unreasonable hospitality
• Why criticism is essential to growth (and the rules to giving it constructively)
• Why workplace culture is like a sourdough starter

Do yourself (and your business) a service and check out this episode!